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WASHINGTON -- Latin America will experience a 175 percent growth rate in spending related to Internet commerce in 1999, although that figure could have been higher had the region been experiencing healthier economic conditions, says a Massachusetts research firm. The firm, International Data Corporation (IDC), says Internet-related spending reached nearly $167 million in 1998, an increase of 361 percent over 1997 levels. IDC said that throughout 1998, regional web commerce was increasing at a "rapid pace as new consumer Web users were busy dabbling in the increasingly popular trend of Web purchasing and corporations were beginning to roll out their business-to-business commerce solutions." The firm said, however, that "economic difficulties being experienced by the major market -- Brazil -- are expected to dampen this robust growth." These findings were made in an IDC report called "1999 Latin America Internet and E-Commerce Strategies." The report offered an intensive study of six major Internet markets in Latin America -- Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. The report also said that Latin America leads the world in the addition of new Internet users, with 4.8 million in 1998, and an estimated 19.1 million users by 2003. Latin America's electronic commerce spending in 2003 was predicted to reach $8,000 million. IDC said that the "perceived commonalities shared by the region's countries -- culture, values, history, economics, language -- are numerous enough to believe not only in the strong potential for Web commerce, but also in the possibility that Web commerce may [create] a truly unified, albeit virtual, regional market." The program manager for IDC's Latin America's Internet Research unit, Annika Alford, was quoted by the firm as saying that "as the conduit to Web commerce, the Latin American extension of the information superhighway is more riddled with silver-lined potholes than it is paved with gold. The potential is real, but many obstacles need to be overcome before it becomes a reality." IDC said obstacles affecting the region's ability to foster Internet commerce include "weak credit card processing infrastructures, the high cost of basic Internet access to the end user, existing tariff barriers, and the high cost of logistics (i.e., shipping)." More information about the report can be obtained on IDC's home page at www.idc.com/Data/LatinAmerica/Content.
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